Strategic Work Before Tactical Work: Why Experts Get Trapped In Client Fulfillment With Gunther Klaus

Embodied CEO

In today’s episode, I’m sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he’s learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you’ve ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.