How Our Big Campaign Ended Up in the Spam Folder

Email After Hours: The Podcast for Email Senders

Episode Summary:
The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?

Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was banished to the land of chain letters and money scams.

In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.

Tune in as we reveal why growing your audience organically (and slowly) is vital to the success of your email program. Plus, you may even hear a “hot take” or two!

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)