Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Ecommerce Playbook: Numbers, Struggles & Growth

Player FM - Internet Radio Done Right

17 subscribers

เพิ่มแล้วเมื่อ nineปีที่ผ่านมา

เนื้อหาจัดทำโดย The Ecommerce Playbook เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Ecommerce Playbook หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

ประมาณหนึ่งปีที่แล้ว 24:34

M4A•หน้าโฮมของตอน

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) part of scaling: achieving clarity and alignment around your financial metrics.

Discover why the Prophit System is the ultimate tool for cutting through chaos, unifying your data, and driving bottom-line growth. We explore:

The hidden complexities of revenue definitions.
Why contribution margin is the real metric you should focus on.
How messy data and conflicting definitions can derail your decision-making.

Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/

Show Notes:

Get funding with Clearco - https://bit.ly/40MtSpB
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

310 ตอน

#Business #Common Thread Collective #Weekly Roundup

Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Ecommerce Playbook: Numbers, Struggles & Growth

17 subscribers

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

M4A•หน้าโฮมของตอน

Discover why the Prophit System is the ultimate tool for cutting through chaos, unifying your data, and driving bottom-line growth. We explore:

The hidden complexities of revenue definitions.
Why contribution margin is the real metric you should focus on.
How messy data and conflicting definitions can derail your decision-making.

Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/

Show Notes:

Get funding with Clearco - https://bit.ly/40MtSpB
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

310 ตอน

#Business #Common Thread Collective #Weekly Roundup

ทุกตอน

1
How to Tailor Your Tariff Response: The 4-Part System 19:44

11 hoursที่แล้ว19:44

19:44

Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities. Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between. What’s covered: The 4 key variables shaping your response (cash, inventory, debt, velocity) How to know which type of brand you are What to adjust in your CAC targets and growth strategy Real examples from CTC’s private client webinar This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position.. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Get our Tariff Relief Plan: http://ctctariffrelief.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
Forget Stability—Chaos Is the New Normal 33:05

5 วันที่แล้ว33:05

33:05

If you’re waiting for things to “go back to normal” in ecommerce… stop. In this episode, Taylor and Richard break down why chaos is no longer the exception “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything. We dive into the 7 core traits of anti-fragile brands, why your inventory strategy might be your biggest risk, and how to make smart decisions in a volatile market. Whether you’re trying to maximize EBITDA or just stay alive in the current landscape, this conversation will help you plan, act, and build with uncertainty in mind. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Get our Tariff Relief Plan: http://ctctariffrelief.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
Tariffs, Sentiment & Spending: What the Data Says About Q2 20:41

8 วันที่แล้ว20:41

20:41

In this episode of the Podcast, Richard is joined by Steve Rekuc, our Director of Data, for a deep dive into what Q1 taught us — and what’s coming next. We’re breaking down the latest from our Direct to Consumer Confidence Index (DTCCI) and revealing what macroeconomic signals, consumer sentiment, and real brand performance tell us about the road ahead. Spoiler: It’s not just vibes anymore — the data shows real shifts in behavior that you need to understand. What You’ll Learn in This Episode: Why Q1 consumer sentiment hit record lows How shoppers are thinking (and acting) in the face of economic uncertainty What our data reveals about new customer acquisition struggles The impact of tariffs, stock market drops, and shifting confidence on Q2 forecasts How Facebook’s Andromeda update is influencing ad performance (hint: high CTR, low CVR) Why future and present purchase sentiment matters more than ever What our MER based DTCCI forecast predicts for April and beyond Whether you’re a DTC founder, performance marketer, or ecommerce operator, this conversation is packed with insights to help you navigate a turbulent Q2. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Get our Tariff Relief Plan: http://ctctariffrelief.com/ Get the DTCCI: https://dtcci.co/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
Tariffs Are Here: We’re Offering Emergency Support 6:05

11 วันที่แล้ว6:05

6:05

Emergency Update for Ecommerce Brands: Tariffs have arrived and they’re already impacting your bottom line. Costs are rising, margins shrinking, and uncertainty is high. But you’re not alone. In this special episode, Taylor Holiday (CEO, Common Thread Collective) breaks down the immediate impact of these tariffs and announces the CTC Tariff Relief Program—an emergency initiative designed specifically to protect your profitability, reduce your costs, and offer vital cash-flow relief. What You’ll Learn: Immediate steps to reduce your operating expenses by at least 20% Strategies for managing cash flow in uncertain times How to maintain growth despite sudden cost increases Details on the CTC Tariff Relief Program (including a special $500 guarantee) Get our Tariff Relief Plan: https://commonthreadco.com/pages/tariff-relief…

1
YouTube Ads: The Underestimated Channel Driving Real Growth Right Now 44:08

12 วันที่แล้ว44:08

44:08

Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers. Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Thread Collective, we dive into: Why YouTube ads are misunderstood and undervalued by most brands Key insights from recent incrementality studies that reveal YouTube’s true potential Practical strategies for integrating YouTube ads effectively into your current marketing mix A step-by-step approach for testing and scaling your YouTube investment If you’re serious about unlocking your next level of profitable growth, you can’t afford to ignore YouTube any longer. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
This Broke the Internet: The ChatGPT Update That Changed Everything 44:35

15 วันที่แล้ว44:35

44:35

The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-generated creative since GPT-3.5. Jacob Posel joins to explain how this update unlocked a wave of AI ads so good… you can’t deny it anymore. From viral Twitter threads to wild reactions from the creative world, this is the moment where AI became a real force in advertising. What You’ll Learn: Why the new GPT update is a game-changer for ad creative The exact moment Jacob realized AI had “solved” ads What happens when media buying meets infinite creative Why most brands still don’t believe this is real — and what that means How you can prepare for the future of AI-generated video, creative, and strategy For marketers, creators, and founders: This is your wakeup call. The game just changed. Get obsessed or get left behind. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
The Four Biggest 6-figure Brand Struggles 43:11

19 วันที่แล้ว43:11

43:11

Are you stuck at six figures, unsure how to scale without burning your budget on expensive agencies or freelancers? You’re not alone. Most growing ecommerce brands face the same struggles—limited resources, information overload, and the stress of choosing the right growth strategies. In this episode of the podcast, Richard and Grant Zanini, VP of Education at CTC (and founder of our ADmission program ), break down how to break through from six to seven figures—without hiring an expensive marketing agency. You’ll discover: Why hiring agencies often fail at this growth stage—and what you should do instead. How to find the RIGHT advice in a world full of “gurus” and misinformation. Practical ways to get direct, actionable support for your brand at a fraction of agency prices. Common pitfalls most entrepreneurs face at this critical stage and how to avoid them. Ready to level up your ecommerce brand? Let’s dive in. Show Notes: The ADmission portal is now only $97/mo. — check it out here . Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14 31:03

22 วันที่แล้ว31:03

31:03

Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda. We’re talking about: The death of cost caps and the rise of AI optimization Why Advantage+ Shopping is the new default How to structure your ad account for 2025 and beyond Why creative volume (yes, 5,000 ads, not 5) is the key to winning The future of profit-optimized campaigns, incrementality testing, and more This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening. Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand 32:51

26 วันที่แล้ว32:51

32:51

In this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zamichides, CEO of D Louise, to explore the journey from a small, scrappy startup to a fast-growing jewelry brand on the path to eight figures. Key Topics Covered: Trusting the Process – How D Louise committed fully to CTC’s creative volume methodology — and saw results almost immediately. Building Stability – Why relying on big product drops or seasonal moments is risky, and how D Louise shifted toward a more predictable growth model. From Side Hustle to Full Commitment – The pivotal Black Friday moment that convinced Jack to go all-in on the business. If you’re an e-commerce founder looking for actionable insights on scaling efficiently, this episode offers valuable lessons on embracing proven strategies and building a stable foundation for growth. Show Notes: - Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation. - Explore the Global Accelerator : https://commonthreadco.com/pages/accelerator - The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
Unbiased eCom Forecasting Starts with a Reality Check 27:48

28 วันที่แล้ว27:48

27:48

In this episode of the Ecommerce Playbook Podcast , we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven forecast can provide the reality check needed to reset and rebuild. Key Topics Covered: - The E-Commerce Intervention – Why many brands today need a forecasting “intervention” to identify the cold, hard reality of their current state. - Rooting Forecasts in Reality – How unbiased, third-party forecasting exposes overestimations and reveals realistic growth targets. - The Power of Data-Driven Forecasting – Why accurate forecasting starts with data, not desire — and how this truth can save your business. - Aligning Ambition with Attainability – How to set aggressive yet achievable goals using accurate forecasting models. - Forecasting as a Growth Lever – Why your forecasting process can be the difference between stagnation and sustainable growth. If you’re feeling stuck, overwhelmed, or unsure how to set meaningful growth targets, this episode will help you reset your approach and build a forecast rooted in reality. Show Notes: - Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation. - The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
How Taylor Holiday Views Influencer Marketing 27:41

5 weeksที่แล้ว27:41

27:41

In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This episode is a prelude to our new Sharpen Your Skills episode dropping tomorrow (Season 2, Episode 3) - which covers this even more in depth! Key Topics Covered: - The Influencer Foundation – Why influencer marketing was my starting point in marketing and why it still matters today. - Beyond Paid Media – How influencer-driven distribution impacts brand growth beyond just running ads. - Seeding Strategies – The importance of getting products in the right hands and how top brands execute seeding effectively. - Influencers as Growth Levers – Why influencer relationships, not just transactions, drive sustainable demand. - Rethinking Brand & Distribution – How the best-performing brands integrate influencers into their broader marketing strategy. If you’re relying too much on paid media and want to unlock new growth levers, this episode is for you. Show Notes: - Access Postscript: ⁠ ⁠ ⁠https://bit.ly/4h2v0Lb⁠ - The Ecommerce Playbook mailbag is open — email us at ⁠podcast@commonthreadco.com⁠ to ask us any questions you might have about the world of ecomm…

1
How Tecovas’ CMO Uses Product to Unlock New Markets 59:45

5 weeksที่แล้ว59:45

59:45

This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the full story behind their marketing success. From understanding the customer to building the right product, finding the ideal distribution channels, and crafting memorable ads—this episode dives into how great marketing is built from the ground up. We cover: -How deeply understanding your customer and product can unlock new marketw -Why the best campaigns don’t always rely on direct response—they can thrive by tapping into identity -The strategy behind Tecovas’ marketing success and what it reveals about growth marketing and TAM Krista Dalton shows us how authentic marketing extends from a brand identity, to the final ad unit. Don’t miss this one. Show Notes: -Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. -Explore the PROPHIT System: prophitsystem.com -The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
We Ranked Every Employee—Here’s What Happened! 51:59

6 weeksที่แล้ว51:59

51:59

Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening. In this episode of the Podcast, we dive deep into the Key Employee Index, our custom-built employee scorecard that tracks performance, impact, and cultural fit at Common Thread Collective. Our VP of Employee Development & Performance, Dane Sanders, breaks down: Why we created an employee ranking system How we objectively and subjectively score employees The unexpected impact on team morale and company culture How this scorecard helps us retain top talent and improve performance Some people think ranking employees is ruthless—but we’ve found that clarity creates opportunity. By measuring who’s truly driving results, we’re able to develop, reward, and support our best employees while creating an elite, high-performance culture. Watch to see how this scorecard transformed our business—and why you might want to try it in yours. Show Notes: Talk to an expert and see SARAL in action - https://bit.ly/4gN6Nbo Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
Measurement Mistakes That are Costing You Millions 27:20

6 weeksที่แล้ว27:20

27:20

If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure ecommerce brands are unknowingly starving their own growth because they’re looking at the wrong data. As brands expand beyond DTC into Amazon, retail, and omnichannel marketing, traditional metrics like MER and ncROAS no longer tell the full story. In this episode, we break down the biggest measurement mistakes that are causing brands to pull back on ad spend too soon, leading to stalled growth and missed opportunities. If you want to know how to properly assess the efficiency of your ads—and stop making costly decisions based on incomplete or misleading data—this is a must-watch. What You’ll Learn in This Episode: Why your reported ad efficiency is lower than reality (and what to do about it) The hidden impact of Meta & YouTube ads on Amazon & retail sales How to assess incrementality instead of just relying on platform-reported ROAS The #1 measurement mistake brands make when scaling to 8-9 figures A step-by-step plan to fix your data and unlock scalable growth Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

1
The Tecovas Ad That Broke DTC Twitter (And Why It Worked) 25:47

7 weeksที่แล้ว25:47

25:47

DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many misunderstood the ad’s real impact, and what it reveals about the future of growth marketing. Was this ad truly a “bad” direct response play, or was it actually a genius move that expanded Tecovas’ audience and drove real sales? We dive into the strategy behind the ad, the power of product innovation, and why growth marketing is about way more than just ad formats. Watch to learn: Why Taylor Holiday’s Tecovas tweet stirred up DTC Twitter The real definition of growth marketing (hint: it’s NOT just ads) How Tecovas’ approach sold out a product despite the criticism What ecommerce brands can learn from this controversy Show Notes: Access Postscript: https://bit.ly/4h2v0Lb Tweet: https://x.com/TaylorHoliday/status/1890505039074009295 Explore Compass : adcompass.ai The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…