How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday

Ecommerce Playbook: Numbers, Struggles & Growth

Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals without wasting a single dollar.

Taylor Holiday and Luke Austin walk through the real data behind BFCM revenue flow, showing when sales actually spike, when performance dips, and how top DTC brands use hourly pacing to stay ahead. You’ll learn how to:

• Map your ad spend across Thanksgiving → Cyber Monday

• Read the “horseshoe” pattern of revenue flow

• Avoid early-morning panic when your ROAS looks bad

• Set hourly targets using the Prophit System models

• Course-correct in real time to hit your daily goals

Whether you’re managing a seven-figure Meta account or running your first big BFCM campaign, this framework will help you build a smarter plan — not just react to dashboards.

Show Notes:

• Ready to solve your influencer strategy? Book Your Strategy Demo at https://www.getsaral.com/demoExplore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have