How Nutrafol Built the Blueprint for Scaling a Modern Supplements Brand

Ecommerce on Tap by Sourcify and Izba Consulting

Aaron and Nathan dove into the fascinating growth story of Nutrafol, the supplement brand that’s redefining hair wellness. We explored how three founders, each with their own hair loss journey, built trust through clinical trials and strategic partnerships with dermatologists, then scaled to a massive Unilever acquisition. We unpacked lessons on positioning, subscription business models, and how to expand your brand by leaning into science-backed results. If you’re building in ecommerce or supplements, Nutrafol’s journey is packed with actionable insights. Ecommerce On Tap Episode 2, Season 6 October 14, 2025 ★ Episode details: https://share.transistor.fm/s/2102a763