Why customer research beats best practice CRO tactics

eCommerce Impact Podcast

Today's episode was a real eye-opener!

This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research.

Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better.

But today - I got seriously challenged on that by Oliver - who made me realise that 'best practice' can only go so far. What's really needed is research - to really understand who your customer is, why they are on your site and what they REALLY want.

We dive deep into the ways you do this - with lots of examples of how you can do this 'at home' on your eComm site.
Check out Oliver's socials here:
Website - https://www.oliverpalmer.com/about/
Twitter - https://twitter.com/ollee