Must-Have KPIs for E-Comm Businesses: Insights from Sarah Delevan of the Good Food CFO Podcast

Ecomm Marketing with the Pitbulls

Sarah Delevan, host of the Good Food CFO Podcast, joins us to delve into the crucial role of financial sustainability in good food businesses. Drawing on her dual expertise as a specialty food buyer and a business owner, Sarah discusses the intersection of mission-driven food production and sound financial strategies. From managing margins to strategic promotions, this episode is a treasure trove of insights for any food or e-comm business looking to thrive.
This episode originally aired on our YouTube channel on September 1, 2022.

What we discussed:

(01:00) The mission of getting good food to more people

(03:15) The critical role of financial sustainability in business success

(05:30) Understanding and utilizing Key Performance Indicators (KPIs)

(08:00) Strategies for using discounts and promotions effectively

(10:45) Overlooked metrics in e-commerce and their impact

(13:20) The significance of customer retention and repeat purchase rates

(15:40) Exploring the potential of subscription models in e-commerce

(18:00) Technical aspects of tracking KPIs for subscriptions

(20:30) The importance of understanding and forecasting financial data
4 Key Takeaways:

1. Sustainable Profitability is Key: Long-term success in the food industry hinges on achieving financial sustainability, not just having a good mission or product.
2. Know Your KPIs: Understanding fundamental financial KPIs like revenue, gross profit, break-even points, and net income is essential for making informed decisions.
3. Strategic Use of Promotions: Discounts and promotions should be used strategically, with a keen understanding of how they impact gross profit margins.
4. E-commerce Considerations: For e-commerce businesses, paying attention to often-overlooked metrics like shipping costs and merchant fees, and understanding customer behavior, particularly repeat purchase rates, are crucial for success.

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