How to harness the power of programmatic advertising to drive massive results with Will Haire

Ecomm Breakthrough

Will is the Co-Founder and CEO of BellaVix. He has a decade of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private label sellers in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. His portfolio includes brands like Insta Pot, Pyrex, Wilton, Think Baby and Outward Hound,

Highlight Bullets

> Here’s a glimpse of what you would learn….

• Will Haire's career in digital marketing, focusing on SEO, Google ads, and transitioning to Amazon
• Specific case studies, including marketing strategies for a supplement brand targeting an older demographic
• Tactics for growing subscribe and save subscribers, including the use of images in the product detail page, A+ content, and storefront
• Effectiveness of using programmatic advertising, particularly for supplement and beauty products
• Strategies employed by a large enterprise brand, including extensive advertising across various channels, PR exposure, and participation in events like Prime Day
• Addressing high return rates for a pet leash brand and a maternity wear brand, including tactics to reduce return rates
• Actionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challenges

In this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Diversify Your Sales Channels: Take a cue from BellaVix's success by investing in multiple sales channels beyond just Amazon. Build your own website and leverage social media platforms like Instagram and TikTok for audience building and engagement.

Action Item #2: Harness the Power of Programmatic Advertising: Programmatic advertising, especially when combined with data from platforms like Amazon, can yield impressive results for e-commerce brands.

Action Item #3: Mitigate Return Rates Through Education and Detail: Combat high return rates by providing detailed product information, including sizing guides and educational content.

Resources & Links Section

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• BellaVix
• Instapot
• Pyrex
• Wilton
• Think Baby
• BazaarVoice
• Traction: Get a Grip on Your Business by Gino Wickman
• The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday, Stephen Hanselman, et al.
• The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids by Ryan Holiday
• ChatGPT
• Brandon Young on LinkedIn
• Data Dive
• Will Haire on LinkedIn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures...