Preparing for the Growth Marketing Landscape in 2024

Ecom Experiences

Cameron Aroz is the Director of Growth at Fellow, a product design company selling kettles, grinders, french presses, mugs, and specialty coffee. With over a decade of experience managing and scaling successful growth marketing programs, he focuses on user acquisition. Cameron specializes in building frameworks to help brands understand the value of their marketing investments.

In this episode…

With a looming economic recession, demand has declined, consumer behavior has shifted, and marketing data has become increasingly difficult to forecast. With so much uncertainty in the market, how can you profit from your marketing efforts?

As a growth marketer, Cameron Aroz understands how to shift marketing efforts from cost centers to profitable growth drivers. When measuring campaigns, he advises identifying your campaign goals, the corresponding channels, ideal messaging, and measurement methods. By correlating your measurements with your desired efforts, you can assess engagement and awareness at the top of the marketing funnel and validate your investments.

On today’s episode of Ecom Experiences, Samir Balwani welcomes his first guest, Cameron Aroz, the Director of Growth at Fellow, for a discussion about growth marketing. Cameron talks about how he prioritizes growth initiatives, how new marketing directors can prepare for the 2024 landscape, and generative AI’s potential and limitations in creative campaigns.