Maximizing ROI with Branded Generics: A Comprehensive Guide

DrugPatentWatch – Pharmaceutical and Biotechnology Business Intelligence

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point. Branded generics can be an attractive option for both consumers and pharmaceutical companies, offering cost savings while leveraging brand recognition. […] Source