Matt Dajer: How A Summer Project Launched The Popular YouTube Channel Known As Yes Theory

Drown the Noise

Have you ever been bored of your life? Like you know there's something bigger and better that you're meant to do? Everything in your life just feels comfortable...

Well, Matt Dajer and his friends were all experiencing those exact feelings. So, to spice things up, they decided to start a 30 day project. Do something unique and different for 30 days and film it! They shared their project on YouTube and the response was phenomenal. Not to mention, they were all hooked on the challenge and wanted to keep living their lives by pushing past their comfort zones.

They quickly realized that the only way to grow is to seek discomfort. From that 30 day project, they morphed it into a successful YouTube Channel, known as Yes Theory. They turned their passions into careers and get to collaborate and work with amazing people all over the world - not to mention, they are all best friends!

Each day is different. Each experience unique. And the journey, fulfilling. Hear how they built up their following; how they find guests to collaborate with; why they believe their channel resonates with so many people; the power of serendipity and where they want to take it! This one is for all the content creators and dreamers.