Ep 035 - Interview with Jason Mercer: Key Insights from a Venture Capital (VC) Investor for Raising Money

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

As business founders raising money can sometimes feel like a complex mystery with lots of questions. What do investors want to see from a business owner? How do investors evaluate who to invest in? Should owners expect to give away equity when raising money? If yes, how much? Well I managed to book time with a venture capital (VC) investor who reviews and assesses deals for a living. Jason Mercer is a Principal at Cleveland Avenue, a Chicago based firm doing great work for local businesses. I sit with Jason who gives a graduate level walk through on the questions above and much more. If you want key insights that investors look at when investing in beauty and consumer good brands then this is the episode for you. Find Jason Mercer on Linkedin. Find Clevelend Avenue website.