Ep 019 - Interview with Stephanie Scott-Bradshaw CEO First and Last PR on Public Relations in the Beauty Industry

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

Understanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions and how beauty brands can successfully approach PR. Stephanie Scott-Bradshaw is an agency owner with more than a decade of experience supporting both large and indie beauty brands. You need this info in your life!

Check out Stephanie on Instagram @StephScottRocks and her company @FirstAndLastPR.