Ep 012: Your Guide to Executing Trade Shows

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. There is a real soap box moment here on why I HATE giving away free samples at trade shows. Hear why. Finally I lay out your email marketing strategy and how you can win the long game with a little pre-planning and prompt execution.