Ep 029: Pivot Your Business, Uplevel Your Beliefs, Evolve Your Brand with Kay Fabella

Dreamcatchers District Podcast - Mindset, Authentic Marketing, Coaching, Goals, Creative Entrepreneur, Online Business, Fear

Today on the Podcast, Does your life no longer fit?

One of the things I see over and over again? When smart, talented, high performing, creative women in their 30's suddenly realize: "Oh, no. I built the wrong castle."

Despite having done everything "right," they're left feeling like everything's wrong.

And while no one would ever know it — because, heck, they've made the 6 figures and they've built a beautiful brand and they look great online — they're secretly feeling embarrassed and exhausted; wondering ...

Where did my energy go? Where did my enthusiasm go? Where did my self-esteem go? Shouldn't I be happy?

On the outside everything looks impressive. On the inside? Everything feels off.

And even though they've overcome odds before, they've faced failure many times, and they've been no stranger to achievement — this time feels more tender.

They're scared. They're worried. And they're afraid to share. After all ...

What would people think? Wouldn't that hurt my reputation? Who could I turn to, confidentially?

Because the stakes seem far higher at this stage of business, at this season of life, than they ever did when they were first launching. By now, they "should" feel satisfied with what they've accomplished. They "should" feel proud of what they've created.

Mostly, they "shouldn't" knock a good thing when they're simultaneously trying to balance marriage, home ownership, and maybe even starting a family. They "should" just stay put.

Problem is? They can't help but notice that their relationships, their business — maybe even their jeans — all (suddenly) feel 3 sizes too small. And that "what got them here, won't get them there," as the saying goes. And even if they were to hang on with iron hands to what they've got, their heart wouldn't be in it. Eventually, they'd be found out.

SO, What do you do when you've outgrown it all? But you're scared to start over?

You ask for help. You don't go it alone. You surround yourself with other ambitious, resourceful, genuine, empathetic women going through those same growing pains.

And you hold the vision for one another with the guidance and creative direction of a mentor coach and mastermind framework. You don't keep secrets. You don't isolate. You don't "fake it til you make it."

You learn new ways of being, new systems, new strategies, new steps. Ones that feel custom tailored to you and your needs, values, desires.

Now, more than ever, you dig deep and you slow down to speed up. You take a bird's eye view, you synthesize, and then you redesign and retool. What we call Rebranding From The Inside Out.

Enter my Conversation with friend, Kay Fabella.

Kay Fabella is a storyteller and business strategist, who crafts words for entrepreneurs to pivot their business efficiently and connect with the people they were meant to serve. She's a world-recognized speaker, author and trainer who's been featured in international media like the Huffington Post and El País. She also co-founded a bilingual brand + website agency in 2016, Brand in a Bottle.

A Los Angeles native based in Spain, she creates communication strategies to connect brands with their buyers and believers. When Kay's not making brand story magic, you can find her with her Spanish husband and their cat, eating her way through Europe, or jet-setting between LA and Spain (which will land her at a future Dreamcatchers District live event, no doubt, and certainly as a Mentor Masterclass teacher virtually).

In this Episode We Talk About:

• How the tools designed to bring us closer are actually driving us further apart,
• What to do if you built the wrong business, outgrown your brand, or feel like your life no longer fits,
• The problem with online courses & copycat offerings,
• Why potential clients aren't interested in what you're selling,
• The #1 thing to do BEFORE building a new website or designing a new logo,
• Why ideal customer avatars and target markets aren't enough,
• How your unique lens, through which you see the world, doesn't match a one size fits all online business,
• When to use your story to speak to another person's journey,
• What is was like growing up a second generation Filipino American,
• Why you may be attracting the wrong client, the wrong audience, and the wrong relationships in your life,
• When to make a case for boredom, for day dreaming, for un-consuming and unplugging,
• How to know which stories to share (when it's not your first rodeo and you're in your 30's and 40's),
• What Kay does to combat loneliness, feeling behind or overwhelmed by business (especially as an expat),
• How investing in mentors and coaching communities connects you to upgraded people in your life,
• Where she still feels doubt and the super power that guides her home

Get Ready to Hear All The Behind-The-Scenes Stories & Insights.

Mentioned in this Podcast:

• Follow Kay: Instagram , Website
• Links Mentioned: The Couragecast Podcast
• Past Episodes: Ep #003 "Why Integrity, Identity & Instagram Matter with Tyler J. McCall" , Ep #023 "Truth Telling, Business & Boundaries with Wild Soul Elizabeth DiAlto" , Ep #008 "How to Take Nothing Personally & Live For Today with Alex Albrecht"
• The Dreamcatchers District: Creative Direction for Your Beliefs, Body, Biz & Brand GET INVITED TO LIVE LA + VIRTUAL EXPERIENCES

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