Creating Effective, Relatable & Engaging Training Videos with Austin Welch from Sage Media | Episode 47

Don't Eat Poop! A Food Safety Podcast

In this episode of Don’t Eat Poop!, our hosts Matt and Francine talk to the co-founder of Sage Media, Austin Welch. They discuss their unique approach to learning and training programs in various industries with a special emphasis on food safety.

Sage Media focuses on creating engrossing narratives and employing cognitive science to design effective training videos that aim at triggering cultural shifts within organizations. The co-founder explains their successful programs, how they personalize them for individual companies, and the longevity and effectiveness of such videos.

The discussion also touches upon the aspect of trust and delivery within budget in the creative media industry and provides an overview of the Food Safety Consortium.

In this episode:

💩 [01:31] The unique approach of Sage Media to corporate training videos

💩 [02:42] Creating engaging training videos – and why most trainings are ineffective

💩 [05:16] The process of creating impactful videos that inform, impact, and create change.

💩 [11:37] The value and shelf-life of high-quality training material

💩 [13:49] The importance of trust and timeliness in creative media

💩 [14:53] Austin's experience at the Food Safety Consortium

Resources from this episode

Sage Media Website: https://sage.media/

Noteworthy quotes from this episode
“For me as a producer of creative media, it’s getting a product out on budget and on time. That's my biggest thing.” – Austin Welch

We hope you enjoy this episode!

If you're passionate about maintaining the highest standards in food safety, this podcast is for you. Tune in to the "Don't Eat Poop" podcast for the latest food recalls, engaging conversations around food safety awareness, expert advice, food systems, news from the food supply chain, and actionable tips for responsible food safety practices. And of course, some food safety humor. Develop the knowledge and skills you need to protect yourself and others from foodborne illnesses.

Connect with Austin, Francine, Matt, and the "Don't Eat Poop!" show on LinkedIn!

Share your thoughts and feedback on the show and feel free to offer any topics you would like to hear discussed.

Check out Francine's book Who Watches the Kitchen? on Amazon!

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Produced by Ideablossoms