Episode 49 - Solving the Profit Puzzle with Perry Trevithick

Disruptive Successor Podcast

HIGHLIGHTS

04:15 CMA vs CPA: A question of being strategic vs tactical

09:07 A love for small businesses and preparing them to sell

11:23 Strategic planning to sell: Start with core values and culture first

16:16 Everyone benefits by having a second in command

19:30 Review your financial statements regularly and identify your ideal customer

25:16 Increase sales: Optimize leads, conversions, and average dollar sale

28:25 Working with clients to clean up processes and make the PNL make sense

34:08 Profit acceleration tools: Revealing to clients their earning potential

36:04 Connect with Perry

QUOTES

07:27 "The finance person should be strategic. They should be a key part of creating the strategic plan and the OKRs and the KPIs to measure progress and helping push the strategic plan down to every employee in the company."

13:31 "Start off by defining the organization's values and beliefs and then I would say hire people, use that in your hiring process, just to make sure that the people you hire are aligned with those values and beliefs."

15:36 "Culture helps you implement your strategic plans. So you define your values and beliefs and then you create a one, three, five, seven (year plan), depending on the timeframe, but short term and long term strategic plan goals."

25:48 "Lots of times, you can increase sales between 50 and maybe six or seven times by simply optimizing leads and conversions and average dollar sale."

35:49 "Cost-cutting is somewhat limited, but revenue generation is kind of limitless. So focusing on the marketing side is going to be the quickest way to add value."

To learn more about Perry, you can check out the links below.

• Website - https://solvingtheprofitpuzzle.com/
• LinkedIn - https://www.linkedin.com/in/perrytrevithick/
• Email - [e-mail]

If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com.