Episode 261: Innovative Sustainability Practices for Eco-Conscious Consumers with Cold Brew with Alex French; Minneapolis, MN, USA

Disruptive CEO Nation

Alex French, the co-founder and CEO of Bizzy Cold Brew, has steered his company from the remnants of a failed snow sports venture to a thriving brand known for its exceptional 48-ounce cold brew coffees. With his extensive background in marketing at Best Buy and General Mills, Alex has channeled his expertise into creating a product that stands out for its high quality, significant caffeine content, and affordability.

He underscores the meticulous effort invested in crafting the perfect cold brew coffee, overcoming numerous challenges, and targeting a niche market within the food and beverage sector. Alex takes immense pride in the brand’s growth, now available in 8,000 stores, and relishes the sight of strangers enjoying his product, validating its value and impact in their daily lives.

Highlights of our conversation:

- Bizzy Cold Brew was founded to cater to the demand for ready-to-drink beverages, recognizing the popularity of cold brew coffee and the inefficiencies of making it at home.

- Leveraging his background in engineering, marketing, and data analysis, Alex created a product that catered to the market need for convenient, affordable, and energy-boosting beverages.

- Bizzy Cold Brew's commitment to sustainability, organic ingredients, and recycling materials has positioned the brand as a top player in the competitive cold brew market, resonating with environmentally conscious consumers.

- The company's exploration of innovative ways to upcycle spent coffee grounds, such as converting them into biochar for concrete, showcases their dedication to sustainability and reducing greenhouse gas emissions.

- The fulfillment and joy experienced by the founder in seeing employees well-compensated, strangers buying the product, and customers benefiting from the functional beverage highlight the positive impact Bizzy Cold Brew has on individuals' lives.

Alex is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenges and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries.

Alex currently acts as CEO of Get Bizzy Inc., a beverage company whose mission is to be the best by providing the highest quality and most convenient beverages on the market. When not working on his business, Alex spends his time mentoring college students and training for ultra-endurance races.

Connect with Alex:

Website: https://bizzycoldbrew.com/

LinkedIn: https://www.linkedin.com/company/bizzycoldbrew/

LinkedIn: https://www.linkedin.com/in/alexjfrench/

Socials @bizzycoldbrew

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

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