Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Player FM - Internet Radio Done Right
Checked 6M ago
เพิ่มแล้วเมื่อ fourปีที่ผ่านมา
เนื้อหาจัดทำโดย Disruption Works เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Disruption Works หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Player FM - แอป Podcast
ออฟไลน์ด้วยแอป Player FM !
ออฟไลน์ด้วยแอป Player FM !
))
Daily Deals
Broadcast and Outbound Messaging using chatbots and voicebots
Manage episode 324021652 series 2953177
เนื้อหาจัดทำโดย Disruption Works เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Disruption Works หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
This week, we discuss how chatbots and voicebots are revolutionising how businesses and organisations can reach out to their customers via broadcast messages and outbound automated voice bots calls.
We cover the fact that these can be used for a range of messages from reminding appointments or getting members to use a service to stop churn of customers, by engaging and encouraging the use of services like gym visits.
There are a range of costs savings and benefits to this approach, listen to find out more.
Find out more about chatbots and voicebots by visiting our website.
Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)
55 ตอน
แบ่งปันManage episode 324021652 series 2953177
เนื้อหาจัดทำโดย Disruption Works เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Disruption Works หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
This week, we discuss how chatbots and voicebots are revolutionising how businesses and organisations can reach out to their customers via broadcast messages and outbound automated voice bots calls.
We cover the fact that these can be used for a range of messages from reminding appointments or getting members to use a service to stop churn of customers, by engaging and encouraging the use of services like gym visits.
There are a range of costs savings and benefits to this approach, listen to find out more.
Find out more about chatbots and voicebots by visiting our website.
Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)
55 ตอน
ทุกตอน
×
D
Disruption Works Chit Chat
Tom and Steve discuss the challenges around scaling up to deal with product recalls and automating the inbound and outbound calls or multichannel responses? With time sensitive recalls that can be public health issues, we talk about how automating this can be scaled instantly from a passive service and triggered when needed. Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
Check out today's episode that is all about multichannel automation and how it's changing the game for customer service. We'll be discussing the latest trends in voicebots, chatbots, SMS and email, and these channels are working in harmony for businesses creating seamless, self-service journeys for customers. Join us for a (we hope) informative chat as we explore how this technology is disrupting traditional customer service models and making life easier for everyone involved. So sit back, relax, and let's dive into the world of multichannel automation together. This is Disruption Works Chit Chat, and we're excited to have you here! Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
A really interesting podcast with Tom and Steve today, around testing your teams knowledge retention for both in house sales or product training or for financial compliance like changes in FCA regulations or similar. We talk about how voicebots can do this with not only fully compliant and live assessment, but also with intelligent prompting for in complete answers given to the bot. This is a very powerful collaborative approach to verbal testing that has been proven to not only give you a fully compliant record of your course materials or changes in regulations, but also is very well received by the teams using it, with all the associated costs savings you would expect. Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
D
Disruption Works Chit Chat
Tom and I discuss how charities can take advantage of the superb technology of voicebots and chatbots that is being used as common place in more and more businesses, but charities can be behind the curve it using this technology. Ironically these are the organisations who need to save money more and more in this financial climate we are all in at the moment. When funding is down then you need to be smarter so having scalable and integrated bots doing the heavy lifting is the way to go. Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
D
Disruption Works Chit Chat
In today's podcast we are putting together a potted history of what technology used to look like around in speech recognition used in voice applications and how that has changed. Tom and Steve discuss the history of where it was and why the industry boom of the late 90's failed. Then moving onto the incredible acceleration of the technology now making the world of voicebots and voice applications common place and proven. Then moving onto the challenge that businesses have, after being burnt with previous investment, why they now need to look at this and not lose significant market share with more dynamic companies joining the fray. Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
D
Disruption Works Chit Chat
Today with Steve and Tom, we discuss conversational voice design. The key requirement for a successful voicebot. No matter what the platform from Genesys to Avaya, wherever there is the facility to build voicebots, the conversational design is so important. We talk about why voicebots are not being used as effectively as they should be, even now, and how to get some starting point and expertise to get you off the ground. A voicebot should sound like a human agent, so how is that achieved? Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
Talking about all the acronyms and craft of conversation and where all this jargon fits in with the design and build of a voicebot. We discuss the voice artist role in a voicebot and how that adds the human touch. Find out more at https://www.disruptionworks.co.uk/voice-bots Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
As a growing vertical, this whole sector is struggling to scale and still be cost effective. Voicebots are part of a solution that now a reality. no longer is this technology seen as experimental, but it is in use across this sector and should be a move that allows early recovery and a whole new opportunity for smaller consumer debt. Find out more and see how this is taking the sector by storm. Visit our site to find out more about voicebots in debt collection. Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
Today we are talking about voicebots and the fact that they are smart enough to detect voicemail, a crucial part of any outbound campaign, with increasing accuracy due to the AI incorporated in the logical understanding of this part of an overall dialogue. It is a tricky one when you consider the amount of different shapes and sizes that voicemail comes in with. Listen in as we talk about how the Ai voicebots are managing the human fallibility in a badly crafted voice message. if you want to find out more about Voice bots click here Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
This is the first in a new series of podcasts that talks in a slightly more technically manner about chatbot/ voicebot production, as well as development projects and everything in between. Introducing Dave Antwis our technical lead, who can offer a more technical standpoint as the series progresses. The first one is a soft start talking about the pros and cons of building your own chatbots, how you can keep ownership and improve skills internally whilst still having a good product and experience in the end. We touch on CRM build in chatbots and where they sit in the landscape. Find out about chatbots here Pros - Perceived as Cheaper - Control if skilled - Building skills internally - Adhere to business ownership policies Cons - Not skilled - Poor experience - Not utilising all features of a platform - Scoping challenges - Lots of time lost internally – resource issues Options - We could build it – but transfer knowledge to team - Control to specific stakeholders in the team - Much better experience from day one - Less internal resource needed - Options to integrate into the business with dev support Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
D
Disruption Works Chit Chat
This is one of the most powerful use case for a neat and sophisticated voicebot. With debt collections on the rise, scaling and costing the collection of debt is a tricky service to actually make good margins against. The smaller debts are too costly to collect and the timeslots for success are really tight, but when it does not matter whether you are making 10 or 1000 calls an hour, the bot can scale and be cheaper than an agent and it is easier to train. So how does it work, well give it a listen and find out. Find out more about voicebots Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
D
Disruption Works Chit Chat
Today, we are talking about some real self service journeys that are being applied for clients and how these can transform the way that businesses work and how customers interact. We even mention the now legendary Lobster shack and how that has gone global with a smashing digital solution ... well in theory. Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
D
Disruption Works Chit Chat
Today, we discuss Virtual Power Agents, the relatively new chatbot UI from Microsoft. Making it easier to collaborate on chatbots that can be incredibly sophisticated, but also very accessible. Oh and we talk about Sean and Steve's lobster shack... or argue about it! Find out more about these and how they fit an organisation and how they talk to the rest of the Microsoft estate and enable full self service journeys. To find out more about chatbots click here Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
Today we talk about the impact to an organisation where voicebots have been deployed. It is transformatory and the impact to HR, costs, profits and overall customer experience are simply incredible. If you want to find out more about voicebots, then click here Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
Today, we talk about the many chatbot platforms that are available. From the large vendors like Google and Microsoft, to the smaller platforms that are simpler and cheaper to deploy. As we are platform agnostic, we give an object view on the different options. We talk about the pros and cons for each approach and what channels are available with each. Budgets and business cases have a role in the selection, so what is the best for you business? Find out more about chatbots here Our latest series of podcasts, concentrates on voice and how that is going to impact the next few years with tips along the way. Find out more about voicebots here and if you have any subjects that you would like us to discuss then email info@disruptionworks.co.uk with the subject Podcast and we will see what we can do ;-)…
ขอต้อนรับสู่ Player FM!
Player FM กำลังหาเว็บ
Daily Deals
Daily Deals
Player FM - แอป Podcast
ออฟไลน์ด้วยแอป Player FM !
ออฟไลน์ด้วยแอป Player FM !
))
