Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Don't call in a comeback! On this new episode of Digital Racket I take you on a journey through my recent visit to Electric Forest Weekend 2. I talk about the artists I saw, the stages they played on, and the magical time I had there. Mentions: Be sure to listen to the other Electric Forest podcast I'm on over at MotorCityGeek.com See my articles on Electric Forest at HowWasItDetroit See my pics from Electric Forest at Digital Racket on facebook Podcast affiliate - IxWebHosting - You can save an additional 15% to their already discounted webhosting service by using the promo code MUSIC55.…
On this episode I talk with Nivek Ogre the voice and vision behind Skinny Puppy, an actor on this season of Teen Wolf and so much more. I spoke to him at Motor City Nightmares which is coming back in April 2017. My podcast affiliate for this episode is GoDaddy where you can save money on domain names and more when you use these codes - CJCDRM99 $0.99 .com for one, $9.99 for each additional CJCDRM1H $1.00/M Economy Web Hosting + Free Domain CJCDRM30 30% off New Order Purchases, No Minimum…
Welcome to Digital Racket the podcast of artists talking about their work and the inspiration behind it. On this episode I talk with Dontae Rockeymore also known as Mr. Heatcam, a local Detroit photographer that was voted #1 Photographer in the Metro Times. This episode was recorded at B. Nekar in Ferndale. Here's a slide show for his pics at Charivari Here's a slide show of my recent pics at Riverside Groove I'll be taking pics at Thrival Festival on Sept 23-24. You can email Digital Racket at digitalracket@yahoo.com Follow Digital Racket on Instagram…
Digital Racket Audio Zine Ep#1 2016 with music from Radiation City "Juicy" interview with Carter Cruise topics covered: I Am Rapaport Podcast, Zcast App, David Bowie