How to Create Effective Videos without Breaking the Bank... with Don Wexler

Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business

Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shifted to mobile devices for content.

Jeffro and Don discuss the growing importance of video content for businesses. Don shares his journey from shooting videos in his living room to building a full-fledged video production studio. He provides invaluable advice on creating effective video content, understanding your brand, and using strategic marketing to engage your audience. Don also dispels the myth that video production is prohibitively expensive, offering practical tips to make professional video accessible for small to medium-sized businesses.
Takeaways
1. Start with a clear call to action for your videos.
2. Always rehearse your script out loud ahead of time.
3. Know your audience and tailor your content to engage them effectively.

Connect with Don Wexler
Website: https://viscomstudios.com/work/

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps
00:00 Small businesses benefit from creating quality videos.
04:06 Video content preferred for quick, concise information.
07:02 Identifying target audience and using video content.
11:38 Remote broadcasting allows flexible global video production.
13:27 Understanding your identity is crucial for success.
16:39 Marketing is iterative, track weak spots. Monitor audience engagement.
20:06 Scripting optional, additional charge, $1000 per session.
24:07 Practice tone, intonation, and hand gestures beforehand.

Free Website Evaluation: FroBro.com/Dominate