EP 80: Designing Wayfinding | Katie Osborn

Design Lab with Bon Ku

Katie Osborn’s passion for wayfinding is at the heart of improving people’s interactions with the built environment and is a believer in collaborating with experts to create ambitious, user-centered, and experiential design solutions. She is a regular speaker on wayfinding strategy and how it is “more than just signs,” sharing her expertise and passion for solutions that work for all people. She has presented her ideas and projects at national conferences for the American Planning Association, American Institute of Architects, and Society for Experiential Graphic Design. Before establishing Via Collective, Katie’s prior experience includes large scale projects with Pentagram and Citizen Research & Design. She holds BFA from the University of Wisconsin – Stout; taught typography and design at the College of Visual Arts in St. Paul, Minnesota; is a past board member of AIGA Minnesota; She currently serves as the Director of Communications for the AIA NY Transportation & Infrastructure committee.

Episode Mentions:

Via Collective

The Importance of Universal Design

Book: Image of the City by Kevin Lynch

Sylvia Harris

Wayfinding in the Tokyo Subway System

Follow Via Collective: Twitter | Insta

Episode Website: https://mailchi.mp/designlabpod/katieosborn

More episode sources & links

Sign-up for Design Lab Podcast’s Newsletter

Newsletter Archive

Follow @DesignLabPod on Twitter Instagram and LinkedIn

Follow @BonKu on Twitter & Instagram

Check out the Health Design Lab

Production by Robert Pugliese

Cover Design by Eden Lew

Theme song by Emmanuel Houston