What's with all the hype about RevOps and Marketing Ops right now?

Demand & Ops Unboxed with Travis L. Scott

RevOps and Marketing Ops isn't new, but it sure seems like it by the amount of attention they're getting these days - and for good reason.
With so much focus on growth- especially rapid growth - companies are looking for different levers to pull to accelerate their growth curves.
Technology has made it easy to spam cold leads at scale and people are ignoring these emails. Especially in a time of constant distraction and noise.
Ali and I hopped on a call to riff about the recent attention MOps and RevOps are getting right now and why it's so critical to businesses of all sizes.
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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