How Marketers Can Get Buy-In

Demand & Ops Unboxed with Travis L. Scott

Ali and I riff on how marketers can get buy-in for projects, new additions to your MarTech stack, and more budget, among other things.
Here are some of the highlights:
1:34 - Understand who you are trying to get buy-in from and why they might not "get it"
2:12 - Why a marketing leader might not "get it"
3:50 - Being an internal marketer to get buy-in and why empathy is important
6:52 - A non-marketer's exposure to marketing at other companies may influence their decision to buy into what you're trying to do
9:00 - How being aligned on OKRs and goals as an organization makes getting buy-in much easier
13:05 - If you're continuously learning and evolving as a marketer, some people may lock into the old practices or methodologies you used to believe in and it could make it difficult to push something new and different through that goes against your old perspective
19:38 - Customer feedback is your secret weapon
21:41 - Challenge of getting buy-in for the amount of time it might take to see results; SEO is a perfect example of a long-term project that might not show results for several months
24:42 - Staying the course when you have a leader that's distracted by shiny things and wants to constantly pivot
26:08 - Using a powerful sales tactic to get buy-in
33:52 - Write out a "marketing plan" for how to market to your coworkers if you're feeling stuck
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Where to find Ali: LinkedIn, Twitter, Simple Strat
Where to find Travis: LinkedIn, Twitter, RainierDigital
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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