6Sense CMO and GTM Champion Uses Flawless ABM and Lead Management Programs to Drive ROI

Demand Efficiency

In this conversation with Latané Conant, CMO at 6sense, she talks about doing account-based marketing right. Today, you’ll hear about making demand centers more efficient, team structures at 6sense, ensuring an accurate source of truth, Latané’s most-used platforms, and the importance of saying ‘no’.

As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. Prior to joining 6sense, Latané served as CMO and Sales Leader at Appirio. She also serves as a member of the Revenue Collective, and as Advisory Board Member for Mediafly and Atrium.

Episode Outline

[05:13] The best way to have an efficient demand center.

[08:06] How Latané has structured her teams.

[11:05] Ensuring an accurate source of truth.

[13:04] Platforms that Latané can’t live without.

[14:33] Marketing leaders who should be on the show.

[15:08] 6sense’s selling motion.

Connect with Latané

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Connect with Matter Made

Matter Made

LinkedIn (Eli)