S5 | Powder Keg | Ep 1: Meet Chris Ashenden

DELVE

Chris Ashenden and Jonathan Milne are both Kiwi blokes in their late 40s. Chris has an unrelenting personal ambition – it’s served him well. The business leader’s quest wasn’t for the Holy Grail, it was for a holy green drink.

Jonathan is an investigative journalist. What’s served him well is his doggedness. And when Chris wouldn’t front for an interview about the success of his green powder shake and his US$1.2 billion company, Jonathan began asking questions.

At first, Chris’s AG1 supplement had been targeted at sportspeople and gym freaks – but by last year, we reveal he’d rebranded to target the widest possible market of middle-America…desk-bound 30- or 40-something mums and dads, anxious to get back in shape.

Episodes 1 and 2 of Powder Keg are live now, with Episode 3 also available for subscribers to DELVE+.

To listen early and ad-free to this show, to our bonus episodes, and to award-winning podcast The Boy in the Water and Melanie Reid’s latest investigation, Fractured, sign up to DELVE+.

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