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เนื้อหาจัดทำโดย David Hebert and Laura Arnold เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก David Hebert and Laura Arnold หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
A Conversation in Cambridge
Manage episode 243765812 series 2513619
เนื้อหาจัดทำโดย David Hebert and Laura Arnold เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก David Hebert and Laura Arnold หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Even though it's been around for almost 400 years, most Americans know very little about the inner workings of Harvard University. But with University President Lawrence Bacow at the helm, that trend is beginning to change. In this episode, Laura Arnold covers a wide range of topics, from immigration to the skyrocketing cost of tuition and beyond.
19 ตอน
Manage episode 243765812 series 2513619
เนื้อหาจัดทำโดย David Hebert and Laura Arnold เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก David Hebert and Laura Arnold หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Even though it's been around for almost 400 years, most Americans know very little about the inner workings of Harvard University. But with University President Lawrence Bacow at the helm, that trend is beginning to change. In this episode, Laura Arnold covers a wide range of topics, from immigration to the skyrocketing cost of tuition and beyond.
19 ตอน
ทุกตอน
×Laura Arnold sits down with former presidential candidate Andrew Yang and Stanford professor Larry Diamond, a leading scholar in democracy reform, to discuss the crisis eating away at American democracy and potential solutions, including ranked-choice voting.
America’s criminal justice system has exploded in scope over recent decades and the punishment for these individuals does not always end when they leave prison or jail. In this episode of Deep Dive, Laura Arnold sits down with three guests to examine the vast and complex web of legal barriers and exclusions that people with criminal records face, the way these barriers reinforce racial inequity and the implications for society writ large.…
Nearly two out of every five students who start a full-time, four-year undergraduate program drop out. This is especially true for part-time students, low-income students and students of color. The U.S. higher education system is clearly broken, yet solutions have remained elusive because of a lack of data needed to answer basic questions about a school’s performance.…
Recent mass shootings in Georgia and Colorado have spurred cries for change, including President Biden's effort to ban assault rifles. But will this moment be any different? In this episode, Laura Arnold sits down with four experts on gun violence prevention to discuss the evidence about the causes of gun violence and effective approaches to prevention. Together, they dissect the political dynamics that continue to stand in the way of action.…
The video of police officer Derek Chauvin pressing his knee into George Floyd’s neck for approximately 9 minutes served as the spark that ignited a tinder box of demonstrations calling for police reform. We examine the root causes of the accountability crisis in policing and the impacts on communities of color; outline the various policies that have been proposed and the evidence on their effectiveness; and explore what’s next in this movement to effect change in policing.…
Systemic failures in the nation’s electoral and legislative systems have led to extreme polarization and partisan rancor, raising questions about whether American democracy is still working. This episode examines three possible improvements: ranked-choice voting, open primaries, and changes in legislative rulemaking.…
Voters in California have a historic issue in front of them on election day: whether to become the first state to abolish money bail and replace it with a system centered on safety, not money, or stick with the status quo. This episode, which includes interviews with California Gov. Gavin Newsom and Alliance for Safety and Justice President Lenore Anderson, examines ballot measure Prop. 25 and explores how California's decision could have a dramatic impact on the national movement for bail reform.…
The COVID-19 pandemic is having a devastating impact on families, individuals, and organizations around the world. The global health crisis has touched virtually every aspect of our lives, from the way we interact with one another to the manner in which we work and travel. In this episode, we take a closer look at how the work at Arnold Ventures is adjusting to the "new normal" in two critical areas, criminal justice and health care.…
Right now in the United States, there are almost 500,000 people being held behind bars who have yet to receive their day in court. In the vast majority of those cases, the defendant is being held simply because they cannot meet the financial demands imposed by a money bail system. In short, they do not have enough money to buy their freedom. Now, in the midst of a reform movement, the fundamental fairness of that system is being questioned. But reform is also giving rise to a new question, "what should the new system look like?"…
There are 115,000 Americans on an organ transplant waiting list, and their future health hangs on several different factors — age, blood type, condition — that play a key role in determining who gets placed next in a potentially life-saving line. But another key factor is the answer to one simple question: How good is the government contractor where you live?…
For 75 years, the GI Bill has provided military service members with invaluable educational opportunities. And for just as long, for-profit colleges and universities have sought to gain and maintain access to that funding stream. In this episode, we examine some of the questionable recruiting tactics being employed by the institutions and discuss ways in which the system can be improved for the brave men and women who have proudly served.…
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Deep Dive with Laura Arnold

It's a heated debate that's unfolding at the federal, state, and local levels. What is the appropriate minimum wage that employers must pay their workers in the United States? On the latest episode of the podcast Deep Dive with Laura Arnold: a closer look at "the fight for $15," and whether mandatory wage increases are a benefit to workers or a jobs killer.…
Criminalizing poverty in America. For too many, it starts with a traffic ticket and can end with lost jobs, homes, and even dignity. On the latest episode of the podcast Deep Dive with Laura Arnold: a closer look at the hidden price tag behind our outdated system of courthouse fines and fees.
Even though it's been around for almost 400 years, most Americans know very little about the inner workings of Harvard University. But with University President Lawrence Bacow at the helm, that trend is beginning to change. In this episode, Laura Arnold covers a wide range of topics, from immigration to the skyrocketing cost of tuition and beyond.…
The practice of gerrymandering is more than 200 years old in the United States, and yet its impact on our nation's politics is likely stronger today than at any other time in our American history. Drawing voting maps with pure political partisanship in mind may seem inherently wrong, but the U.S. Supreme Court has ruled that it's not necessarily illegal. In this episode, hear from the attorney at the heart of the most recent case, and from a twenty-something activist in Michigan who used social media channels to spark a state-level movement against the practice of gerrymandering.…
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