The Big Data Behind Short URLs, with Bitly CEO Mark Josephson

Deciding by Data

You probably know Bitly as those short links you see on social media. But Bitly's real business revolves around Big Data. On this episode, co-hosts Andrew Weinreich and Jeremy Levy interview Bitly CEO Mark Josephson about how the company's short links reach billions of users each month. This episode was produced and edited by Lauren Feiner and Esmeralda Martinez. Our music is "Is That You Or Are You You" by Chris Zabriskie. This podcast is sponsored by Indicative, the leading behavioral analytics platform. Go to www.indicative.com to learn more. Be the first to know when a new episode is released and stay up to date on the latest data news by signing up for our newsletter: goo.gl/forms/FDhgnhRCfkydkjGr2 Read more about the podcast and Mark Josephson at decidingbydata.com. Follow us on Twitter @decidingbydata