How to Optimize Your Marketing Budget Using Just Three Letters: MMM

Data Science Tech Brief By HackerNoon

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This story was originally published on HackerNoon at: https://hackernoon.com/how-to-optimize-your-marketing-budget-using-just-three-letters-mmm.
Marketing Mix Modeling is a statistical analysis method used in marketing to determine the optimal allocation of resources.
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Marketing Mix Modeling is a statistical analysis method used in marketing to determine the optimal allocation of resources. The goal of media mix modelling is to understand the impact of different marketing channels on the overall campaign effectiveness. Join me to discover how to optimise the marketing budget by implementing Robyn MMM.