Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.

Key Takeaways:

(02:12) Ania’s background combines engineering, people and systems for innovation.

(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.

(09:36) CX covers the full customer relationship, from awareness to advocacy.

(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.

(12:36) CXPA is more strategic than most UX organizations.

(15:30) Journey management tools connect insights to actions using integrations.

(17:42) Journey management surfaces insights faster.

(19:03) Time to first value is a crucial metric for SaaS adoption and success.

(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.

Resources Mentioned:

JourneyTrack | Website

Key Lime Interactive | Website

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