Ep. #22 Cecilia Hjertzell, Chief Sustainability and Marketing Officer of T.Loop | Data Center Go-to-Market Podcast

Data Center Go-to-Market Podcast

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In episode #22 of the Data Center Go-to-Market Podcast, featuring Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop, you’ll gain valuable insights into leading sustainability and marketing initiatives in the data center industry. Learn career advice for professionals starting out, the importance of measuring carbon footprint and distributed infrastructure, and how marketing needs to evolve with tools like AI. Also, discover strategies for customer experience, storytelling, sustainability transparency, and more. This episode provides actionable takeaways if you're interested in digital infrastructure, sustainability, marketing, or data centers.

#datacentergtm #dcsmi #datacenters #sustainability #datacentermarketing #careeradvice #AI #T.Loop

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:49 Introducing Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop

1:31 Cecilia Hjertzell's career journey to sustainability and digital infrastructure

5:01 Superpowers for data center-related startups

7:37 Career advice for entering the data center industry in a client-facing role

12:56 Data center transparency and EU sustainability directives

16:11 Data center energy efficiency: What a difference a decade makes

17:36 Advice for mid-career data center and digital infrastructure professionals

20:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

20:54 Learning about the Corporate Sustainability Reporting Directive (CSRD)

22:37 Biggest digital infrastructure mistakes: hyperscale vs. distributed data centers

27:14 The future of data center marketing

33:15 AI tools, apps, assistants, and agents for data center marketers

36:32 How AI changes the daily routines of data center marketers

38:13 Resources for sustainability, data centers, and sales/marketing tech stack

40:44 Customer experience (CX): data center providers can learn from SaaS

42:31 Reaching your audience in/around the data center marketplace

45:11 Cecilia Hjertzell (Connect with on LinkedIn) and T.Loop (Follow on LinkedIn and Website)

46:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)