What are the 3 Core Desires and Why Should They Matter to You?

Dad Hustle Project

Did you know that there are really only three core desires that your audience have and it's up to you to tap into these desires with effective marketing messages? In this episode, we'll cover:

• What the 3 core desires are and how they are expressed through common needs
• How to tap into the 3 core desires with your offer
• Why it's vitally important to focus on just one of the 3 core desires at a time

Happy Dad Hustling!

Jeff Johnson

Founder, Dad Hustle Project

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