Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender

Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies.

Join them as they:

• Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant
• Discuss critical advice for operating an e-commerce website from a content perspective
• Examine common mistakes on product detail pages and how to avoid them
• Consider strategies for generating content at scale for hundreds or thousands of products
• Delve into the importance of visual presentation, including product images and user-generated content
• Analyze the role of social proof and trust signals in e-commerce success
• Reflect on lessons learned throughout Rick's 25-year career in e-commerce

Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth.

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Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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