Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo

Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands.

Join them as they:

• Explore Phil's journey from technology to e-commerce
• Discuss the importance of establishing a clear brand identity before focusing on growth
• Examine how to leverage customer data for personalized experiences
• Consider effective tactics for optimizing D2C operations and customer retention
• Shine a light on the value of email marketing and lifecycle flows in e-commerce
• Offer advice for aspiring e-commerce professionals and D2C brand managers
  

Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.

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Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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