Season 3 Episode 4: Is your writing scannable? (Part 1)

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories. I'm your host, Jayati Vora, and today I want to show you how to write so that people who don’t like to read will be enticed to read what YOU write.

This is part one of a two-part episode on this subject, so make sure you tune in next week for the second half.

There’s no trickery involved in getting people to read what you write, just 4 simple writing tips that ensure that readers won’t miss the crucial bits of information you want to convey—and that *everyone* absorbs the information more readily.

1. Put the important bits up top and down low.

2. Vary the lengths of your sentences

3. Use ellipses in different ways, but intentionally.

4. Make your paragraphs short.

For more detail on each of these, including examples to see them in action, listen to the full episode.

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