S4 Ep 19: "You're not a good writer"

Cutting Chai Stories: Write copy that feels good

In this clip of a coaching call with Erica, she talks about the lingering effects of someone at a long-ago job telling her that she wasn't a good writer.

What do you do when you can't get negative feedback like that out of your head?

I offer her two practical suggestions for how to deal with this kind of comment.

PLUS, this Saturday, Oct 1, I'm holding a Zoom workshop called Un-Bore Yourself. It’s all about finding new joy in your existing marketing, finding new and fresh and FUN ways to talk about your core message.

If you’re a yoga coach that works with the senior crowd, maybe YOUR core message that you need your audience to understand is that yoga isn’t just for the young and fit and that they can sign up for yoga with you and they won’t sustain injuries or be made to feel bad for all the asanas they can’t do.

If you’re a vegan caterer, maybe your core message is that vegan food doesn’t mean bad-tasting food. (As a temporary vegan I can attest to that, by the way!).

And when you have a core message you’re gonna need to repeat it again and again so that your audience absorbs what you have to say. But when you’re saying the same thing on repeat it can get boring, and that’s where Un-Bore Yourself comes in.

In the workshop, we’ll fall back in love with our own core message and discover new ways of talking about it that feel fresh and fun to us—and to our audience!

It’s at 11 a.m. Eastern Time, it’s on Zoom, and it costs $25.

Sign up for Un-Bore Yourself here: https://cuttingchaistories.com/product/un-bore-yourself/