Ep5: Magnus Hillestad

Customer Strategy Podcast

In this episode of the Customer Strategy Podcast, I talk with Magnus Hillestad, the CEO & co-founder of Sanity.io.

Sanity is a platform for structured content. It comes with an open-source editing environment called Sanity Studio that you can customize with JavaScript and a real-time hosted data store.

They're essentially a developer tool that enables developers to help their organizations deal with content in a better way.

We got into a really interesting conversation around the role of customer success inside a development-focused organization that has a “bottoms up” model.

In other words, they currently sell their tools to developers, while also building a community of thousands of developers, and are trying to figure out the real role that customer success is going to play.

Magnus as the CEO is pondering these questions, looking at how to make the most effective use out of the customer success function in order to serve the needs of his customers and ultimately that of his company.

I really think you're going to enjoy this episode.

Resources mentioned:

• Download the Customer Strategy Method Blueprint.

What to do next:

• Click here to become a guest on the show
• Apply to work with Nils