Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Customer Conversations

Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode:

• The awesome story of how Delighted started
• Why you should dog food your own product (dogfooding)
• How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)
• Why you need more than NPS data
• The importance of qualitative data to drive your product forward
• How to increase the mindshare of your team by getting to the customer
• Why Delighted funnels customer data back into their Slack account

Resources

• Back to business from Delighted (Free resources, thanks Delighted!)
  

Reaching out to the Delighted team

• Email the team at [e-mail]
  

Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston