Ep.9 Lessons from marketing at MNCs vs. startups, baking customer centricity in your marketing | Sofie Lehrmann, Founder, MilkMoo, Fractional CMO

Ctrl + Alt + Marketing

Is there just one way to build a successful marketing career? Sofie Lehrrman, founder of Milk Moo, proves the answer is a resounding "no!" With 14 years of experience zig-zagging across industries and setups —from market research to MNCs to CMO—Sofie shares her unconventional journey and the lessons she's learned along the way. Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ In this episode, you’ll learn: (00:00) Intro (01:35) Early life and career and seeking external validation (07:52) How mentors helped set stage for her future success (08:49) Advice for young, ambitious marketers (11:30) What makes an unstoppable marketer (14:47) Learning curve when making the transition from MNC to startups (23:08) Career advice - don't listen to parents (26:04) Startup chapter - how leadership looks like at startups (33:08) How does revenue ownership look like coming from content and brand background (37:12) Why CEOs are the real CMOs at early-stage startups (42:21) Biggest challenge faced by CMOs in startups (43:46) Hiring philosophy (46:11) Advice on managing C-suite expectations (48:12) Why marketers should learn to say no (51:28) Using market research to bake customer centricity into marketing Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes