238: Substack Is Doing What Social Media Promised But Never Delivered

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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If you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the freedom you’ve been looking for.

In this episode, I sit down with Claire Venus—engagement consultant, audience development mentor, and Substack expert—to explore how Substack is revolutionizing the way creatives and entrepreneurs connect with their audiences.

Claire shares her journey of how Substack became a powerful platform for her writing, podcasting, and community-building efforts.

We dive into the key differences between Substack and traditional email service providers like Kit and ActiveCampaign. Claire also explains the creative flexibility of the platform, the discovery tools that drive organic growth, and why Substack’s culture of connection and collaboration is so powerful.

Whether you’re a writer, a podcaster, or a business owner wanting to experiment with long-form content, this conversation will inspire you to see Substack in a whole new light.

What You’ll Learn:

• Why Substack feels like a return to the golden age of blogging
• How Substack supports mixed media content (like podcasts and video)
• What makes Substack’s discovery and recommendation features so powerful
• The surprising way Substack helps foster real human connection
• Why Substack isn’t a replacement for your traditional email platform—but a beautiful complement
• How creators are monetizing newsletters and building community memberships
• A simple Zapier hack to integrate Substack with your CRM and welcome sequences

This episode is packed with inspiration and practical insight for anyone looking to build an audience in a more authentic, creative, and human way. Whether you're just getting started on Substack or you're ready to level up your strategy, Claire’s wisdom will help you find your path. Press play and get ready to reimagine what your newsletter can do for your business and your soul.

🎧 Tune in now and start making the most of Substack.

Mentioned in this episode:

• The $1M HobbyScool Experiment on Substack
• Claire's website: Website & Substack