Using Brand Partnerships and Storytelling for Gender Advocacy in Action Sports with Alex Showerman

Creatives In The Wild

Alex Showerman (she/her) is a professional mountain biker, advocate, producer, event organizer and brand consultant. In June of 2022, Alex was named one of the top 20 most influential people in the outdoor industry by Outside Business Journal.

In spring 2024, Alex released her first film, "Coming Home," that touches on the struggle to find your place in action sports or the world as an underrepresented athlete and the joy of finding your community.

"Coming Home" was featured at Mountain Film Film Fest, won Best Storytelling at iF3 Mountain Bike Film Fest, and took home Most Inspiring Film at the No Man's Land Film Fest.

In this episode, we chat about:

• Celebrating the addition of women's riders to Red Bull Rampage 2024
• Attaining brand support as an athlete
• Making a business case for creative projects and impactful storytelling
• Building a supportive community and mentorship network
• Overcoming personal and professional challenges, including a major injury
• The critical role of funding in creating films, events, and other creative projects

and more!

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Learn about the Accelerator at justawildthought.com/accelerator.

Connect with Alex:

Website: https://www.alexshowerman.com/

Instagram: http://instagram.com/alexshowerman

Freehub article Alex mentioned by Nicole Formosa

Connect with Justine:

Website: https://www.justawildthought.com Instagram: https://www.instagram.com/justawildthought

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