AI as Design Material

Creative Next: AI Automation at Work

AI isn’t just changing the tools designers use; it is a new design material that can be harnesses to enhance the experiences we design. Josh Clark, founder and principal of design studio Big Medium, joins the show to discuss.

Josh Clark, Founder and Principal of design studio Big Medium, has spoken and published around the world on his notion that designers should view AI as their newest design material. Available to use in solutions similar to other existing materials like pixels, code, and papyrus, AI in general and machine learning in particular offer a compelling array of features and opportunities for designers to innovate and improve their designed experiences in important ways.