Episode 20: Content To Conversion Part 2: Up Close At Haus Urban

Creative Hustle Podcast

In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Hassan discusses his content marketing strategy for his beauty brand, Haus Urban. He'll guide you through the following: *Why it's important to have a clear point of view. *How to pick a price point, and why it can make or break conversion rates. *How video content helped bridge the familiarity gap between the brand and prospective customers. *How to develop the kind of content that can be remixed and repurposed. *Why the content should be reflective of the actual experience in real life. *The importance of communicating to your audience without selling all the time. Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at bit.ly/2Hxehhk Use code: HUSTLEPOD for 20% off your first order!