Café culture and the art of coffee: Morgandrinkscoffee and her radical approach to videos. (Ep. 60)

Creative Culture with Steve Ramsey

Morgan Eckroth is the reigning US Barista Champion who finished second in the 2022 World Barista Championship. Morgandrinkscoffee is a blend of real world experience, practical advice, art, education, business, and pure entertainment: all revolving around coffee.

In a sea of angry videos, cynical videos, confrontational videos, endless clickbait and short-attention span noise, Morgan's short form videos are a breath of fresh air. These videos are brief vignettes recreating simple, quiet, slice of life moments in a real coffee shop. Morgan sets up the camera and performs the roles of both barista and customer. They're anecdotal scenes that all seem to be created from a place of honesty and observation. She’s completely turned the script on what the internet has taught us to expect in a video. It's so weird how kindness is now radical.

Watch Morgandrinkscoffee on TikTok and YouTube

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