Episode 9: Snapchat's Lensfest Recap with Luke Hurd

Creative Catalyst with Lianne Baron

On this episode, we debrief about Lensfest, Snapchat's developer conference and hackathon hosted in Los Angeles, California. We underscore the importance of staying nimble across the AR ecosystem to embrace the inevitable changes that will influence the landscape of the industry. We celebrate 5 years of Luke launching record-breaking AR experiences and talk about lessons learned, and we identify how we decide to chase opportunities that will land you at the front of the pack. Finally, we share our first impressions of the recently announced AR/AI gadget "hu.ma.ne" AI pin.
Host bios:
Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.
Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.
*All views shared are her own*
Find her on Instagram and connect with her on LinkedIn.
Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.
His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.
Find him on Instagram, TikTok, Twitter and LinkedIn.