Lauren Teague on How to Cultivate Fan Engagement on Social Media

Creating Superfans

Like me, Lauren Teague is obsessed with fandom and how it can act as a business lever for customer and employee experience.

Lauren was the original social media lead for the PGA Tour where she pioneered brand-to-fan engagement on Twitter and set the standard for all social media platforms today. Since then, she has spent 15+ years optimizing fan engagement in sports, B2B, B2C, healthcare, higher ed, and several more industries.

She's also the founder of FANWAGN, an online marketplace for sports and college fans to buy and resell beloved apparel. I had the pleasure of joining her on her Brand to Fan Show, and now I'm excited to share my interview with her. Lauren and I chat about the evolution of fan engagement on social media, how to harness your customer's voice through your content, and the many ways AI can multiply your social assets and help you run your business more efficiently.
Show Notes:
3:48 - Lauren shares her origin story
5:21 - How Lauren got started doing social media for the PGA Tour
6:07 - How Lauren developed her brand-to-fan philosophy
8:14 - Brands have many audiences that they reach simultaneously
11:00 - What Lauren learned when she did affinity mapping for a school district
14:57 - Why it's so important to remember that everyone on your team is in the experience department
18:32 - Lauren shares further details about her first few weeks on the job with the PGA Tour
20:12 - What Twitter was like back in 2008 when Lauren first started (without a smart phone!)
21:55 - Other ways that Lauren enhanced the fan experience for PGA Tours on social media
23:30 - What projects is Lauren most proud of from the PGA?
25:00 - The social media command center that Lauren advocated for to bring fresh content for fans
27:49 - What is Lauren's content multiplication system?
30:45 - Lauren's course all about repurposing content at scale
31:53 - How AI lets Lauren interact more with her customers
33:05 - What is FANWAGN and what inspired Lauren to create it?
37:03 - How FANWAGN creates a community through storytelling
38:40 - What is Lauren a SUPERFAN of?

LaurenTeague.com
FANWAGN

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