Episode 82-Personal Branding for Lawyers

Counsel to Counsel - Career Advice for Lawyers

There is a lot of talk in my business networking group ProVisors about building a personal brand. But what is a personal brand? How can it help you build your law practice? Why should all lawyers create one?

In this episode, I speak with an expert on branding. Barbara Kaplan is CEO of BSK Strategies, a business development consulting practice helping individual lawyers and law firms build their brands, target and win new and higher-value work, establish thought-leadership, and develop innovative strategies and approaches to distinguish themselves in a competitive marketplace.

She brings to her consulting and coaching work over 20 years of experience helping clients define, pursue and win the business they want. She is devoted to helping them make that skill second nature.

Join us for a great discussion about how to differentiate yourself in the marketplace by creating a personal brand, taming your inner critic so it doesn't interfere with your efforts to self brand, and a host of related topics.