EP 72 | Using Vulnerability Stories as a Superpower in Marketing

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

เนื้อหาจัดทำโดย Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

1y ago 9:43

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Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

My cringe-worthy childhood nickname
The difference between a founder story and a purpose story
How authenticity builds trust
What Brene Brown’s research discovered about vulnerability
The difference between retelling an event vs. storytelling with purpose
Why clarity matters more in a purpose story than any other
Questions to help you create a value story

Purpose-driven products mentioned in this episode:

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

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