457: Spectora: Bootstrapping to $27M ARR by Serving vs Selling - with Kevin Wagstaff

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Kevin Wagstaff and his brother Michael turned a $5,000 investment into a $27 million ARR home inspection software business—without raising venture capital for the first six years.

After nine months of customer research, they built Spectora by focusing on one philosophy: serve before selling. Kevin answered every support message within 60 seconds for five years, showed up daily in online communities without pitching, and even took a 6AM Sunday demo that unlocked their biggest growth wave. Today, Spectora serves 12,000+ inspectors while Kevin has stepped back from the CEO role, recognizing he was best suited for the zero-to-10 journey.

You'll learn:

• How 9 months of field research revealed the workflow problem worth solving
• Why starting SEO content 12 months before launch created an unfair advantage
• The 6AM Sunday demo that opened doors to an exclusive mastermind group
• How building 200+ websites became an unexpected 10% revenue stream
• When to recognize you're a "zero-to-10 founder" and step aside gracefully

Full show notes → saasclub.io/457

This episode is brought to you by:

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