Timi Stoop-Alcala: Knowledge Domain Modeling and Content Advocacy

Content Strategy Insights

When the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about.

At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its importance.

Her knowledge-focused, human-centered approach has also elevated the role of content in the organization so that content is now recognized as a core competency.

https://ellessmedia.com/csi/timi-stoop-alcala/